A category of tools that help organizations preserve the value and integrity of their brand. It includes: Web scanning tools that detect misuse of logos, domain names and other assets; Reputation management tools that monitor user postings on social media and other sites; Phishing and voice phishing (vishing) detection tools that monitor use of brand names in attacks via email and phone calls.

While brand impersonation may take place over various communications channels such as email (phishing) or text messaging (smishing), the voice channel is arguably the most engaging and therefore often exploited by bad actors in conjunction with unwanted robocall campaigns. Voice-based phishing (“vishing”) represents a major threat to brands, their customers, and consumers in general as bad actors impersonate brands with ill intent such as identity or credit card theft. Brand Impersonation Vishing Defense refers to a solution from YouMail to identify and stop brand impersonation over the voice channel. YouMail monitors its network of over ten million sensors to identify brand imposters and capture evidential proof in the form of audio from bad actor robocall campaigns. This information is used to inform authorities to stop existing campaigns as well as prevent recurrence from bad actors perpetrating these attacks. YouMail is the only solution provider that the USTelecom Industry Traceback Group (ITG) relies upon to perform tracebacks necessary to accomplish discontinuance of unwanted robocalls and removal of bad actors at the source of brand impersonation.

Businesses use brand reputation management tools to monitor what is said about their brand on social media, chat sites, and other online media. These services are highly automated and include human and AI-based intelligence that identifies consumer perceptions. They enable the brand to spot trends and respond to any misperceptions.

Robocall brand fraud occurs when a bad actor misrepresents a brand name during a telephone conversation as part of a scheme to gain customer trust and commit fraud. For example, an agent or voicebot may say they are a representative of a recognized brand organization in order to gain access to the customer’s account.